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Chapter Best Practices

Many local chapters have practices that are used during education programs or membership recruiting periods. This area will highlight those "best practices". Other chapters are welcomed and encouraged to borrow these practices and utilize them.

The Twin Cities chapter has shared their version of the chapter handbook; it has been modified for their needs. This can be a great tool to help other chapters craft a guide for their individual requirements.

Membership Recruitment and Retention

New members may join the chapters and the Society at any time. CEBS students graduate, earn designations and pass exams throughout the year. Because of this, membership recruitment does not only occur once or twice a year. If your chapter has a recruiting or retention idea, please send it to the Society and we would be happy to post it for other chapters.

  • The Nebraska Chapter sent out an email to the nonrenewals and nonmember CEBS students and grads. They included the "Top 5" reasons to join the Society and testimonials from chapter officers.
  • The Southwestern Ontario chapter sends a nice note to all recent graduates and exam completers encouraging them to join the Society. Bonus - they link to the Society's "toolkit" to help convince employers to pay for membership!

Education Programming

Developing education programs that are topical, interesting and fresh can be a challenge. However, there are ways to keep programs unique, and there are unique ways to go about presenting the information. If your chapter has an education programming idea, please send it to the Society and we would be happy to post it for other chapters.

  • Participation at education programs may vary based on topic. Here are some ideas your chapter can utilize to increase participation at programs.

  • Continuing Education Day
    The Dallas/Fort Worth Chapter opted to offer a CE Day focusing on intermediate/advanced education topics rather than a fundamentals/basics program. Attendees were also able to earn several CE credits for professional licensing requirements.  

  • Benefits Basics is another program topic that is a huge draw! As new professionals enter the field, they need to have some background information. A basics program can fill that needed void.
  • Education Program Feedback Form
    Program feedback is vital to ensuring the chapter is offering sessions that meet the educational needs of benefits professionals in the area.