Building an Impactful Benefits Communications Strategy for Your Multigenerational Workforce

Employee benefit plans are strongly linked to employee satisfaction and retention. Without an effective strategy to market and communicate those benefits to your multigenerational workforce, employees may not understand, value or take advantage of what’s available to them. In this session, attendees will gain insights on how to secure employee attention and engagement.

Takeaways:

• Understanding a multigenerational workforce—What do they need, care about and respond to?

• Leading practices for communicating benefits offerings

• Insights on meeting employee benefits needs based on where they are in life and how benefits can help attract and retain top talent.